Working @ WP: Inside the Company Culture at Working Planet

When you're researching companies and want to get a sense of what it's like to work there, you probably read a lot about their company culture. As you should. It's important to understand the shared values, beliefs, attitudes, and behaviors that characterize an organization—especially if you're planning to join their team.

At Working Planet, our culture represents the foundation for how we approach our work, solve problems, and grow. It’s what helps us thrive in an environment that values curiosity, accountability, and continuous learning.

Based on my own experiences and the insights shared by the team, here’s what I’ve found characterizes our company culture and makes it unique.

Thinking in Terms of Business Impact

Every task, every project, and every decision at Working Planet is driven by one fundamental question: How does this impact the business? This mindset extends beyond the company itself—it’s about the measurable success of our clients. We don’t just think in terms of ad clicks or impressions, but in terms of financial performance, customer value, and the long-term profitability of their businesses.

One team member shared, “The most rewarding part of working here is being able to see the direct impact of your work on a client’s business. It’s all about how the numbers tell a story and drive success.”

This perspective means that work isn’t just about following best practices or implementing generic marketing tactics. Instead, we dig deeper, analyzing data, testing new approaches, and optimizing for meaningful results. The expectation is not just to execute, but to think critically about how to improve outcomes.

A Learning-Driven Environment

One of the biggest differentiators of Working Planet’s culture is the emphasis on continuous learning. New team members are encouraged to ask questions—not just about what to do, but why it matters. We don’t expect people to have all the answers right away, but we do expect them to be curious, analytical, and proactive in expanding their knowledge.

“It’s the constant learning that excites me,” said one team member. “The fact that you’re always challenged to think differently and solve problems in creative ways makes it a place where you’re always growing.”

Learning isn’t limited to structured training sessions. It happens through hands-on experience, mentorship, and active problem-solving. People are given real-world scenarios to work through, encouraged to experiment with strategies, and challenged to refine their approach based on data.

And because digital marketing is always evolving, so is the learning process. The team stays ahead by embracing testing, adapting to new trends, and constantly refining our methods.

Real Responsibility, Real Growth

At many companies, new team members spend months doing low-stakes tasks before they’re given real responsibility. That’s not the case at Working Planet. From the beginning, you’re expected to contribute in meaningful ways—analyzing data, making strategic recommendations, and directly impacting client outcomes.

One colleague shared, “I love how quickly I was given real responsibility. It’s not just about following orders; you get to take ownership of your work and see how your decisions affect the bigger picture.”

This isn’t about being thrown into the deep end without support. It’s about recognizing that the best way to learn is through experience. People are trusted to take ownership of their work early on, which accelerates their professional development.

This level of responsibility means that success isn’t measured by how well someone follows instructions—it’s about the insights they bring to the table. People who take initiative, think critically, and refine their approach based on performance data see the fastest growth.

Independence & Accountability

Independence and accountability go hand in hand at Working Planet. While people are given real responsibility, they aren’t left to figure everything out on their own. Support comes in the form of mentorship, structured feedback, and collaboration with experienced colleagues.

This isn’t a micromanaged environment. Managers provide guidance, but they also encourage team members to make their own decisions and take calculated risks. The expectation is that everyone will think critically, test ideas, and refine strategies based on what they learn.

One team member explained, “I appreciate how much autonomy we have here. The support is always there when you need it, but you’re trusted to handle your own work, which really builds your confidence.”

This balance between support and autonomy creates an environment where people develop confidence in their skills, knowing they have the resources and feedback they need to grow while being trusted to make meaningful contributions.

Why Company Culture Matters

A strong culture isn’t just about making a workplace enjoyable—it’s about creating an environment where people can do their best work and grow in ways they wouldn’t elsewhere. At Working Planet, we don’t just learn how to run marketing campaigns; we learn how to think strategically, solve complex problems, and drive measurable business impact.

The culture here is a great fit for those who want to challenge themselves, take ownership of their growth, and embrace continuous learning. For those who thrive in this environment, the rewards are significant: faster skill development, a deeper understanding of business strategy, and the ability to make a real impact from day one.