We recently launched paid ads for a client that had never really leaned on digital advertising before. They’d done some smaller tests in the past, but nothing that stuck, and definitely nothing that contributed meaningfully to revenue.  That changed in September. We rolled out a full-funnel strategy designed not just to capture leads but to actually grow the business. Six months later, monthly recurring revenue is up 43%, and paid ads are now driving over 17% of total month

Last week, our team did a deep dive into recent test results—sharing wins, misses, and insights from across our client campaigns. While...

Because recurring revenue models generate so much data and have many levers to play with, financial success is a game of predictive modeling

Predictive modeling equips businesses to assess lead quality in real time—accelerating campaign optimization and revenue growth.

The key to success isn’t just testing—it’s setting hypotheses, defining outcomes, and accounting for the ripple effects of marketing efforts

Should you hire a marketing agency that’s deeply embedded in your industry, or one with a broader, industry-agnostic approach?