We recently launched paid ads for a client that had never really leaned on digital advertising before. They’d done some smaller tests in the past, but nothing that stuck, and definitely nothing that contributed meaningfully to revenue.  That changed in September. We rolled out a full-funnel strategy designed not just to capture leads but to actually grow the business. Six months later, monthly recurring revenue is up 43%, and paid ads are now driving over 17% of total month

Last week, our team did a deep dive into recent test results—sharing wins, misses, and insights from across our client campaigns. While...

Predictive modeling equips businesses to assess lead quality in real time—accelerating campaign optimization and revenue growth.

Long-term success isn't about quick wins—it’s about developing a disciplined, data-driven approach that drives continuous improvement.

In digital marketing, AI-driven bid strategies rely on volume for effective optimization. But how does segmentation impact this process?

MMM can be powerful when done right—but it's easy to misuse, and when that happens, the impact isn’t just a small misstep.