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Case Study: What Happened When a Sub-$20K MRR Business Launched Paid Ads
We recently launched paid ads for a client that had never really leaned on digital advertising before. They’d done some smaller tests in the past, but nothing that stuck, and definitely nothing that contributed meaningfully to revenue.Â
That changed in September.
We rolled out a full-funnel strategy designed not just to capture leads but to actually grow the business. Six months later, monthly recurring revenue is up 43%, and paid ads are now driving over 17% of total month


Case Study: How Measurement Made the Difference in X Ad Testing
Using a strategic, low-risk testing approach, we uncover the real value of a new ad network, unlocking efficient lead generation.


Working @ WP: What It’s Like
So, what’s it really like to work here? It’s fast-paced, challenging, and rewarding. But it’s also about more than just the work...


Working @ WP: The Skills That Drive Growth & Success
This is a place where you build a powerful skill set that sharpens how you think, solve problems, and drive results.


The Secret to Smarter Ad Performance: Campaign Structure
Last week, our team did a deep dive into recent test results—sharing wins, misses, and insights from across our client campaigns. While...


Working @ WP: Inside the Company Culture at Working Planet
At Working Planet, our culture represents the foundation for how we approach our work, solve problems, and grow.
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