Ad agencies love to offer businesses a free account audit. They ask for access to your ad accounts and, in return, provide you with a...

As search networks evolve and AI is increasingly responsible for audience selection and ad content, setting efficiency targets is one of...

If you've dabbled in advertising on Reddit in the past, you might be curious as to why we're excited about it. We'll level with you: we...

Google’s recent announcement regarding Privacy Sandbox* is a prime example of how quickly data privacy standards and best practices are...

Transitioning to uploading first-party data directly to Google for optimization may initially seem like a one-size-fits-all innovation,...

Performance marketing is all about results, and at its heart lies the drive to engage customers effectively. But let's cut to the chase:...