Here are the essential questions a marketing performance dashboard should answer to help you steer marketing initiatives toward success.

MMM can be powerful when done right—but it's easy to misuse, and when that happens, the impact isn’t just a small misstep.

Discover why adding a Business Development Representative (BDR) boosts sales efficiency, lead quality, and revenue growth.

In Moneyball, Billy Beane, the general manager of the Oakland Athletics, defied traditional baseball wisdom by using data-driven analysis...

Performance marketing is all about results, and at its heart lies the drive to engage customers effectively. But let's cut to the chase:...

Even the most data-savvy of marketing teams can make mistakes in thinking about the use of data in optimizing campaigns for financial...