CultureA Digital Marketer's Candid Take on Data PrivacyGDPR was published in early 2016, and it's safe to say that data privacy has been pretty top of mind in the digital world at least since...
AILeveraging AI and First-Party Data for Strategic BiddingAs data privacy regulations evolve and smart bidding algorithms take center stage, traditional methods like manual bidding and per-user...
First Party DataData Privacy Made Simple: Your Quick Reference GuideGoogle’s recent announcement regarding Privacy Sandbox* is a prime example of how quickly data privacy standards and best practices are...
AITransitioning to First-Party Data Uploads for Google Optimization: Navigating the Digital Marketing SeasTransitioning to uploading first-party data directly to Google for optimization may initially seem like a one-size-fits-all innovation,...