Last week, our team did a deep dive into recent test results—sharing wins, misses, and insights from across our client campaigns. While...

In digital marketing, AI-driven bid strategies rely on volume for effective optimization. But how does segmentation impact this process?

MMM can be powerful when done right—but it's easy to misuse, and when that happens, the impact isn’t just a small misstep.

Machine learning, much like an enthusiastic but untrained helper on a project, can be either remarkably helpful or surprisingly destructive.

As data privacy regulations evolve and smart bidding algorithms take center stage, traditional methods like manual bidding and per-user...

Google’s recent announcement regarding Privacy Sandbox* is a prime example of how quickly data privacy standards and best practices are...