AILeveraging AI and First-Party Data for Strategic BiddingAs data privacy regulations evolve and smart bidding algorithms take center stage, traditional methods like manual bidding and per-user...
First Party DataData Privacy Made Simple: Your Quick Reference GuideGoogle’s recent announcement regarding Privacy Sandbox* is a prime example of how quickly data privacy standards and best practices are...
AITransitioning to First-Party Data Uploads for Google Optimization: Navigating the Digital Marketing SeasTransitioning to uploading first-party data directly to Google for optimization may initially seem like a one-size-fits-all innovation,...