We
Optimize
For Profit.
Period.
​
Working Planet optimizes paid digital media for financial outcomes. Our rigorous financial view of performance lets us manage paid search, paid social, shopping, display, programmatic and other platform-based digital media with financial success as the sole goal.
We dig deep into customer value, modeling the financial performance of customers and the marketing audiences they represent.
We shun marketing metrics that don’t tell a financial story in favor of profit metrics that do. Your digital advertising has one goal: to grow the financial health of your business through profitably acquiring customers.
​
As a client once said to us, “You’re the real deal.” Yes, we are.
Our Services at a Glance
Paid Search
Google Ads
Microsoft Ads
Programmatic Display
Public and Private Networks
Programmatic
Paid Social
Meta (Facebook, Instagram)
LinkedIn, TikTok, X
Google, Meta, Criteo,
Triblio & more
ABM & Retargeting
Shopping & Amazon
Google Shopping, Microsoft Product Ads, Facebook Shop, Amazon
Seller Central
YouTube, Spotify, CTV,
OTT
Video, Internet Radio
CTV
“Working Planet is our secret weapon”
CEO
$400M Financial Products Company
Our Average Client Relationship is Almost a Decade!
(And that's without monthly contracts.)
We are our clients' most trusted and valued partner in the fight against their competition. We champion them, do right by them, and succeed for them.
When you partner with Working Planet, you gain a tailored team of growth experts who understand your business and how it makes money. Your goals are our goals. (Actually, we aim higher.)
Your team is committed to helping achieve rapid growth that taps into your full potential.
Proof is in the Data
20
224
$35M
9
Years of Success Driving Profit-Based Advertising
Clients
Served
Median Annual Revenue per Client
Average Years Client Relationship Longevity
WE'RE A GREAT FIT FOR:
Software-as-a-Service
​
Maximizing net MRR while minimizing paypack period
Online Education
​
Controlling
cost-per-learner
at scale
Multiple Revenue
Streams
​
Modeling audience
value across revenue channels
B2B & B2C
Lead Gen
​
Utilizing churn, variable value and margins to maximize return